Navigating the Entrepreneurial Journey with Jennifer Sutton & OrangeWip

3 mins read

(Columbia, SC) – Jennifer Sutton and the team at OrangeWip are not aggregators of information, but navigators who provide entrepreneurs with the resources and guidance they need to succeed. As a mission-driven organization, OrangeWip is committed to inspiring and connecting founders and entrepreneurs with the right events, information, and resources to help them grow their businesses.

For over 25 years, Jennifer Sutton has been working in the marketing and advertising industry, helping big and small brands find the right place, time, and message to tell their stories. But it wasn’t until she embarked on her own entrepreneurial journey that she realized the importance of community and support for business owners. In 2018, Jennifer got involved with a minority business accelerator in Greenville, SC, which showed her the power of community and inspired her to start OrangeWip.

OrangeWip provides entrepreneurs with a platform and media company that offers inspirational and motivational content, along with access to resources and explanations of those resources. The team helps businesses connect with accelerators, incubators, SBA lenders, grant providers, and other resource providers in their local communities and markets. Whether you’re a startup, scaleup, or preparing for an exit, OrangeWip can help you navigate the complex world of entrepreneurship.

As Jennifer puts it, she and her team are “part storytellers, part inspiration” and they want to be that bright spot in people’s day. OrangeWip is not just a business, but a community where entrepreneurs can lean on each other, ask questions, and feel safe and vulnerable. According to Jennifer, “all entrepreneurs need people to lean on, a place to feel safe and vulnerable, and have conversations. This is how OrangeWip was born.”

OrangeWip is supported by Bright Co. Marketing, a content studio and production arm that allows the team to create content for partners and sponsors, and connect with founders and entrepreneurs through storytelling. The team works with various organizations such as chambers, universities, business incubators, and accelerators, to help nurture entrepreneurs and turn their innovative ideas into successful businesses.

OrangeWip is constantly on the lookout for innovative entrepreneurs and businesses, searching for them across social media feeds, and business associations to feature their stories. Jennifer and her team believe that entrepreneurship is a journey, and they want to be the navigators who help entrepreneurs reach their destination.

OrangeWip is more than just a business; it’s a community that inspires, motivates, and connects entrepreneurs to the right resources, events, and information. With OrangeWip’s guidance and support, entrepreneurs can navigate the complex world of entrepreneurship and reach their full potential.

The PalmettoEye highlights the people, places, events, and culture of the Palmetto state through the lens of native South Carolinians. With curated news, editorials, videos, podcasts, and photo essays, we share a unique view of life and living in South Carolina. The PalmettoEye is also your place for discovering cultural and historic landmarks from around the state as well as events and attractions to watch out for and the latest in dining and shopping and other noteworthy attributes that make the Palmetto State one of the world’s most beautiful places with smiling faces.

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